The olympics and the intervention of television
Among the visitors at any olympics are several thousand television reporters and technicians and through their efforts an estimated two billion people will see the olympic games. back in the 19th century when Baron Coubertin revived the olympics, he envisioned it as a way of bringing the world together. At first the olympics were for rich men. poor people did not have the money to attend the olympic events.
Television and dish tv have, to a remarkable degree, changed all that. Television has made the olympics a truly international event. For sixteen days, people all over the world, rich and poor, will be seated in front of their tv sets to watch the olympic games. And the dream to compete in an olympic sport will be born in many young people, not from observing the sport itself, but from seeing it on television.
CBS was the first U.S. network to the olympics games when it covered the 1960 Winter olympics in Squaw Valley, California and the summer olympics in Rome, Italy. The olympics were not such a big deal on television then. There were only fifteen hours of coverage on the winter olympics and twenty on the summer olympics. However, at the present time, the coverage of the olympics is unprecedented.
For more olympics information, go to http://www.summer-winter-olympics-games.com.
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